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The Market Introduction of Biogen's Aduhelm Against Alzheimer's Finished After One Year: The Story
Aduhelm, a medication to treat mild stages of Alzheimer's disease, was launched by Biogen in June 2021. The approval was highly...
Titus Kaletta
May 14, 202212 min read
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Market Approval Is NOT Market Introduction!
Die Reduktion einer Markteinführung auf Zulassungsthemen führt regelmäßig zum Misserfolg.
Titus Kaletta
Oct 24, 20214 min read
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Go-To-Market Strategy for Health Tech Newcomers
Young companies regularly discover that their product, their innovation does not generate the sales they had hoped for. The sobering...
Titus Kaletta
Aug 10, 20214 min read
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